78º DEGREES

An ambitious SA craft distillery that isn’t afraid to push the boundaries of what’s possible.

Tasked with developing a new visual language and tone of voice for 78° Degrees, we captured the spirit of both the makers and drinkers of 78° Degrees with a new brand platform—Create a stir. A new suite of vibrant assets was created to bring the brand to life in trade and retail environments.

2021

Industry

Distilling
Retail

Disciplines

Brand Positioning
Creative
Retouching