Darrell Lea

Liquorice. Love it or hate it, this bold new campaign breathed life into a tired sector.

Driving a resurgence of the liquorice market, Darrell Lea briefed us on a fun and bold campaign to ultimately bring the liquorice sector back to top of mind when you are left lusting for a treat.

2021

Industry

Retail
FMCG

Disciplines

Campaign Assets
Logo Design
Branding