Mismatch Brewing Co.

Develop a new brand platform and campaign assets for Mismatch Brewing Co that earns their place in the hearts, minds and fridges of proud South Australian beer drinkers.

Encourage South Australians to avoid average beer and beer-haviours at all costs. Because in life, just like in the brewery, ‘this’ll do’ never does it. We built out an engaging campaign that took the brand to a new level, and established itself at the top with the best breweries in SA.

2023

Industry

Retail
Brewing

Disciplines

Brand Identity
Brand Positioning
Campaign Assets
Retouching