Pringles

Create a new Mystery Flavour promotion that is engaging, fun and make a great impact in the market.

Challenged with a brief to develop a new take on the mystery flavour mechanic, we developed a completely new overall theme, packaging design and key visual for POS, along with digital campaign assets that would all work across several international markets from Korea to South Africa as well as here in ANZ. We even took the iconic Pringles character; Mr P and gave him the ‘thinker emoji’ expression.

This decision to alter Mr P’s expression was taken on board when Pringles took on a global rebrand, directly after this campaign, where Mr P now changes his expression on the various flavours of Pringles Tubes.

The work aims to get people (and retail partners!) excited about trying the all-new, limited edition flavour and having the chance to win $10,000 for correctly guessing the flavour.

2019

Industry

Retail
FMCG

Disciplines

Packaging
Illustration
Branding