89.9 The Light.

We were commissioned to refine and launch the new 89.9 The Light identity with new collateral and brand guidelines.

The Positive Media Group got in touch to commence a full company re-brand from the ground up.

We developed an identity system utilising a friendly, clear and contemporary typographic hierarchy. The new look is designed for both aesthetic and accessible qualities, with large headline typography. We developed Guides and templates to enable all of the brands to unify communications within the company and to the consumer.

This extended identity system utilises a unique colour system along WITH iconography to communicate across collateral, outdoor and signage.

Following the rebrand of the 89.9 The Light, we followed on by overhauling the overarching brand; Positive Media and all of the other brands under the Positive Media brand, which included everything from business cards, signage to the full suite of Brand Guideslines.

2019