Totally Workwear.

We took an updated logo and created a whole new look and feel, with a punchy tone of voice to match.

Totally Workwear, Australia’s largest trade, safety and uniform retailer, came to us after they had undergone a logo update, and needed assistance developing the brand and creating a new brand tone and punchy delivery.

Instead of just selling workwear, we developed a brand positioning that celebrates the worker. Whilst Trade, Safety and uniform gear is what Totally Workwear sells, ‘Love Your Work’ is what they celebrate.

From here we created everything, from corporate stationery to a launch campaign assets, we created an entire new brand, implementing it all through to store fit outs, signage, merchandise, you name it we touched it.

2023